Here’s my 93 word introduction to you.
I’m Haley Wilcox.
28 years old.
Chicago (suburbs) native, current resident of Columbus, Ohio.
Spend a lot of my time playing, watching, and thinking about tennis.
Spent 6 years getting a Bachelors and a Masters degree in psychology.
Became a school psychologist.
Didn’t love it.
(The kids were great. The parents and staff were… challenging.)
Back to square one.
Heard someone mention the term “copywriting” in a podcast.
Googled “what is copywriting?”
Fell in love with it. Never looked back.
Now you’re all caught up.
Welcome to Wilcox Copywriting.
I’d love to tell you more, but this isn’t about me.
Let’s get to the stuff you really wanna know, like…
6 things about me that will make you money as your copywriter
(P.S…. if you only look at one of them, make it #5. It’s my personal favorite.)
#1. Masters degree in psychology
Every copywriter claims they understand psychology.
But I’ve got the framed piece of paper and student debt to prove I understand how people think.
#2. Funny
Don’t take my word. Here’s how a friend described me on her wedding website.
“So what?” Well, research tells us that A) people understand and remember funny ads better, B) humor makes people more likable, and C) people buy from people they like.
#3. Smart kid syndrome
You know those kids who are told they’re “gifted” and then grew up to constantly seek validation?
Truth be told, that was me.
Is it the best thing to tell kids for their mental health? Probably not.
But will it make me go above and beyond to write fantastic copy that earns me praise and makes you money?
You bet.
#4. Above average empathy
I may regularly tear up at TikTok videos of proposals and animal rescue videos.
But my empathy also means I can:
1) write copy
2) read it back, and
3) feel how your customers would feel reading it.
Empathy is a powerful tool, and it’s hard to teach.
#5. Competitive
We all have that family member that's not invited to game night, right?
Well I’m that family member.
Doesn’t matter what the game is. And although your Aunt Lisa and I might not be invited to your fun, chill Monopoly night, you want us on your team when it’s crunch time.
Again, don’t take my word. Here’s a photo from my cousin’s wedding. I’m the third bridesmaid from the left. Don’t see my bouquet? Look harder.
I’ll say it again. I play to win.
#6. Expert in using research and data to make decisions
I have a degree in school psychology. To say that school psychologists are religious about research might be an exaggeration…
…but not by much.
I’m a firm believer that reinventing the wheel is a waste of time and money. So everything I do is based on what’s already been proven to work.